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July Realtor Newsletter

  • Writer: neevpettel5
    neevpettel5
  • Jul 26
  • 2 min read

What Every Realtor Should Know About Today's Changing Market


The housing market continues to shift toward a healthier balance. Inventory is gradually improving, buyers have more choices, and negotiation is once again an important part of the transaction. While mortgage rates remain in the mid-6% range, they've been relatively stable, allowing buyers and sellers to make decisions with greater confidence.


For Realtors, this isn't a market to fear, it's a market to embrace. Buyers need guidance, sellers need realistic pricing strategies, and creative financing can help bridge affordability challenges.

Market Snapshot

  • Mortgage rates remain relatively stable, with the average 30-year fixed rate in the mid-6% range.

  • Inventory is improving in many markets, giving buyers more options and reducing bidding wars.

  • Home prices continue to appreciate, but at a more sustainable pace.

  • Seller concessions, including closing cost assistance and temporary rate buydowns, are becoming more common.

  • Affordability remains a challenge, making financing strategy more important than ever.

What This Means for Realtors


Today's market rewards expertise over urgency.

With more homes available, buyers have time to make informed decisions instead of rushing to compete against multiple offers. That means your guidance throughout the buying process is more valuable than ever.


For sellers, pricing accurately from the start is key. Well-priced homes continue to attract strong interest, while overpriced listings may take longer to sell.


This is also an ideal time to educate buyers about financing options. Seller-paid closing costs, rate buydowns, and specialized loan programs can make homeownership more affordable and help buyers move forward with confidence.

Financing Spotlight:

Bank Statement Loans

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South Florida is home to many entrepreneurs, business owners, and self-employed professionals. Unfortunately, some believe they can't qualify for a mortgage because their tax returns don't reflect their true income.


Bank Statement Loans offer an alternative by allowing qualifying income to be calculated using personal or business bank statements instead of tax returns.


These programs may be a great fit for:

  • Self-employed borrowers

  • Business owners

  • Independent contractors

  • Commission-based professionals


For example, a business owner who takes legitimate tax deductions may appear to earn less on paper than they actually do. A Bank Statement Loan can provide a more accurate picture of their cash flow and help them qualify for a home they can comfortably afford.


Realtor Tip of the Month


Ask every buyer:

"How are you paid?"


That simple question can uncover financing opportunities that might otherwise be overlooked. Whether a client is self-employed, commission-based, or owns multiple businesses, understanding their income early helps identify the right loan solution from the beginning.

Closing Thoughts

A more balanced market creates new opportunities for buyers, sellers, and Realtors alike. Success today is less about competing in bidding wars and more about providing sound advice, realistic expectations, and creative financing solutions.


If you have a client with unique income, financing questions, or a challenging scenario, I'd be happy to review their options before an offer is submitted. Together, we can help more buyers achieve their homeownership goals while making your transactions as smooth as possible.

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Neev Pettel

Loan Officer | NMLS# 2644881

npettel@cfmtg.com

831-247-3062

cfmtg.com/npettel

4500 Biscayne Blvd Suite 320

Miami, FL 33137

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